FRACTIONAL CMO · FOR B2B STARTUPS
Senior marketing leadership, sized for an early-stage startup.
You've built something that works. Now the market needs to hear about it, sales needs pipeline, and someone senior needs to own the plan. I step in as your fractional CMO: owning the go-to-market, building the engine, and working shoulder to shoulder with sales.
SOUND FAMILIAR?
- The founders are still running marketing between product sprints and sales calls.
- There's interest in the product, but no steady pipeline.
- Partners and resellers want to work with you, and nobody owns the program.
- Agencies and freelancers are busy, and no one can say what's turning into revenue.
- North America or Europe is next, without a clear plan for how buyers there will find you.
WHAT I OWN
- Positioning and messaging: who you sell to, why you win, and how you say it.
- The go-to-market plan: priorities for the next two quarters, and the order they come in.
- Pipeline: demand generation, field and events, partner and channel programs.
- The marketing system: website, CRM, lead tracking and reporting that sales trusts.
HOW WE START
A two-week Diagnostic Sprint. Positioning, ideal customer, pipeline and channels. You leave with a 90-day go-to-market plan that's yours to keep.
Three months of hands-on leadership. The plan goes into motion, with me owning it.
Month to month after that, with a quarterly review and the option to pause.
“Highly valued by the sales team, she constantly nurtured her relationships with other departments.”
Liora R. Herman — Global Cybersecurity Marketing Executive · Managed Dana directly
Let's look at your go-to-market together.
A 30-minute call about where your pipeline comes from today, and where it should come from next.
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