The rhythm
Recurring strategy sessions with you and, when useful, your team — so growth decisions get made on time instead of drifting.
DANA SADE · BUSINESS GROWTH PARTNER
Growth built on leverage, not on spend.
For business owners and startup founders who've reached the point where growth needs a strategist, and there isn't one on the team.
If marketing alone could fix it, you'd be growing already.
Most businesses don't struggle because they're not marketing enough. They struggle because strategy, positioning, and priorities have drifted apart. The Dana Effect brings them back into alignment — and turns that alignment into revenue.
START THE CONVERSATION
HOW WE'D WORK TOGETHERSEE WHERE YOUR GROWTH IS STUCKA few short questions. A reply within one business day.
THE DANA EFFECTBusiness owners
For owner-led businesses that need a strategic partner inside the decisions, and someone to build the system that carries them.
Growth Partnership →Startup founders
For early-stage B2B startups, especially in cybersecurity, that need a senior marketing lead before hiring a full-time CMO.
Fractional CMO →WHO THIS IS FOR
You'll recognise yourself here
- Owner-led businesses and early-stage startups past the first growth stage
- Marketing is busy, but growth is flat
- Decisions lean on instinct more than on any plan
- You've started wondering if the problem is bigger than marketing
WHAT WORKING TOGETHER LOOKS LIKE
A partnership with a rhythm of its own — built to outlast a project's end date
We work in a steady cadence — regular strategic sessions, decisions made together, and progress reviewed against the business, not against campaign metrics.
What I own
Strategic direction, positioning and priorities, and the marketing system that carries them: the website, the CRM, lead tracking and the content rhythm. Plus the hard questions no one inside the business is asking.
What we build together
The day-to-day work, shared according to what the business already has. Where there's a team, I direct it. Where there isn't, I build the system myself and bring in specialists only where one is needed.
“I was looking for help with marketing, and I gained a business partner. … She doesn't leave the strategy in a slide deck. She makes sure it actually happens.”
Moshe Natan — CEO, TYRO · Translated from Hebrew
“Highly valued by the sales team, she constantly nurtured her relationships with other departments.”
Liora R. Herman — Global Cybersecurity Marketing Executive · Managed Dana directly
THE METHODOLOGY
The Dana Effect Methodology
- I Clarity
- II Positioning
- III Alignment
- IV Momentum
THE CONVERSATION
“What moves growth is someone in the room, asking the right question before the next decision gets made — not another campaign.”
Let's Talk Growth.
Tell me where things stand.
A few short questions. I read every answer myself and reply within one business day.
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